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Niche market: Somewhat geeky and probably too broke to buy an expensive present. Suggested Valentine inscription (modified from a favorite card we received some years ago):
Slowly but surely our love does grow
Isn’t that right, my escargot?
Niche market: single and avoiding commitment. Suggested inscription: Fun follows you around! Happy Singles Day!
Niche market: Stalkers. Suggested inscription: You have escaped so far but I’ll trap you next year.